In a world constantly changing, this resume is incomplete for Lessie is now back in school working toward her degree in Business Management with hopes of working toward an MBA and returning to the wonderful world of Publishing.
If you wish to know her existing professional background, everything is listed in the tabs below. You can also visit her LinkedIn profile.
Webmaster | eMarketing | Content Manager
Hawaii Coffee Company | Honolulu, HI
May 2012 – February 2014
Responsible for web presence and presentation of Hawaii Coffee Company and its brands, LION Coffee, Royal Kona Coffee and Hawaiian Islands Tea. This included social networking, ecommerce, direct marketing, email marketing and overall look of all web sites and social sites. Included integration with internal systems (ERP) for the processing of web, mail-in and phone orders as well as customer management.
Key motivator in services, workflows and processes related to the interaction and decimation of information to and for customers worldwide to include:
◊ Content management on all websites (copy writing, product presentation, faq, etc.)
◊ Email processes and management for entire mail order department
Adaptability was key in this position as decades-old software and processes were being modernized to suit today’s technology & customer demand.
◊ Redesign and management of promotional email campaigns from “flier” style to a more communicative, presentation type of email.
◊ Segmentation of subscription lists, including the implementation of a 100% Opt-In policy and procedures for said lists.
◊ Restructuring of content on multiple websites for better presentation and ease of updating.
◊ Implementation and management of social channels for all brands – specifically Facebook
◊ Summer Recipe Campaign, 2013- curating, testing and distribution of coffee and tea related recipes from May through the end of July.
◊ Customer support and service via phone and email.
◊ Technical support for Multi-channel Order Management (MOM) system to include:
— Database Administration (Visual Fox Pro)
— Data Integration (from website to internal database)
— Management of several “stores” within the structure
— Configurations for various types of promotions
◊ Analysis of daily workflows in Customer Service Department for better efficiency
◊ Documentation of company specific procedures, workflows and processes
Web / IT [Ecommerce & Marketing Specialist]
Safety Systems And Signs Hawaii (formally Safety Systems Hawaii) | Honolulu, HI
November 2003 – February 2012
Brought on as Marketing Director to handle all print and web advertising, public relations for the firm, events both public and internal as well as managing and overseeing all safety training sessions. Within a year, engineered and managed full e-commerce capability project for three entities (Safety Systems Hawaii, One Shot Supplies and Brandy Signs) contained in a single, customized software package. Management of internal and external resources while performing low-level server configurations and Java development. In 2006, the e-commerce platform was unveiled at the Governor’s Pacific Rim Safety Conference.
Fast growth of the site proved to be a strain on the customized software resulting in editorial content being split into a new CMS while the e-commerce software was fully updated. This went live with the 2010 Governor’s Pacific Rim Safety Conference.
Full integration with internal systems began which resulted in merging with the IT department in the capacity of help desk. Eventually, all internet projects were outsourced.
◊ MySQL database management
◊ Linux Administration (RedHat Enterprise and CentOS)
◊ Velocity Template customizations (3 entire site redesigns/restructurings)
◊ Hibernate configurations (Struts)
◊ Java programming
◊ Apache HTTPD configurations
◊ Tomcat configurations (maximum 6 instances for live sites)
◊ Management of Social Network outlets
◊ Budgeting for planned development
◊ Preliminary work for mobile interface to ecommerce site
◊ Support for 150+ users, including desktop, laptop and smart phone configurations
◊ Network configurations and setup (installation of 150 workstations, 12 laptops and 30+ printers in new network architecture)
◊ Server Administration (Linux, Windows2003/2008, some Active Directory & Mail Exchange)
◊ Support & Training on new technologies
◊ Documentation writing (tech)
Burchell Printing & Publishing | Pensacola, FL
January 2002 – May 2003
Layout, design and pre-flight various print projects to include several books and magazines.
REALTOR – Pensacola Board of Realty, monthly magazine
Downtown Pensacola – weekly news periodical
LTC Group | New Haven, CT
March 2001 – September 2001
Assigned as Photo-Retoucher for various advertising campaigns. Clients included PepsiCo., Heineken, Leverte and Purina. Also helped with photography and catalog groups when necessary.
Kurt H. Volk | Milford, CT
October 2000 – March 2001
Hired to train under retiring Prepress Manager for bulk-mailing company. Initialized and supervised computer upgrades, training existing staff in new operating system and software. Initialized the research and purchase of “direct to plate” technology from Kodak to eliminate the use of outside resources for the production of film for printing plates.
Upscale Printing | Manchester, CT
August 2000 – October 2000
Supervision of 4 staff members to produce large-scale film used in the production of screened billboards and large-format advertisements on display throughout the Northeast Corridor.
Advertising Art Director | Network Manager
Honolulu Publishing | Honolulu, HI
November 1997 – May 2000
Accept and layout from various mediums the digital files used in several magazines then produced by Honolulu Publishing which included the “Honolulu” city magazine, “Island Business” magazine, “The Drive Guide” for each island, “Spirit of Aloha” in-flight magazine for Aloha Airlines and special projects for Ala Moana shopping center as well as various special events sponsored by Honolulu Publishing. Eventually moved into network management after hiring and training replacement Advertising Art Director.
As Network Manager, upgraded entire network configuration from “friendlynet” to ethernet. Also shopped around and purchased new workstations for all editorial, sales and some of the administrative staff using Macintosh computers. Administered several Macintosh computers configured as servers for services such as network printing, network faxing, network email, internet access and FileMaker Pro database system. Initialized and maintained backup strategies for all departments on Macintosh network.
1978 – 1997
◊ Assisted with the accounting for the family ceramics business, Zoä of Hawaii beginning in 1978 until 1980
◊ From 1982, participant in the Hawaii Summer Youth Program at various schools each summer helping the janitorial staff until enlistment in the Army Reserves in 1985
◊ From 1985 until 1989, participant in the Army Reserves based out of Ft. DeRussy, HI and a “Kelly Girl” Temporary Receptionist/Secretary/Researcher for several firms, notably: Gil, Park, Park & Kim (personal injury law firm)
◊ Moved to Pennsylvania to enroll in the Philadelphia School of Arts and Communications in 1989
◊ In 1990 became a stay-at-home parent, doing part-time and freelance jobs to help support a growing family
◊ Joined the ranks of Mac-Temps (now Aquent) for temporary and part-time assignments as a Graphic Designer and PrePress Specialist. Notable assignments: Merril Lynch, Paula Chamlee, The Lehigh County, Cornerstone Communications and Cornerstone Publishing.
◊ Worked for Minuteman Press in Allentown, PA and Bell Atlantic Directory Graphics in Philadelphia, PA as a Graphic Designer for both firms.
◊ Returned to Hawaii in 1997.
Webwright & Chronicler
Society for Creative Anachronism (SCA)
Barony of Western Seas (SCA group based in Hawaii)
With involvement dating back to 1989, officially became a member of this international, non-profit organization in July of 2014; known as Sadhbh inghean Uí Conghal. The Society is dedicated to researching and recreating the arts and skills of pre-17th-century Europe and the cultures encountered by early Europeans. The local group helps to educate others through events, demonstrations and informative documentations.
November 2014 – Present
Webmaster (called “Webwright” within the society) managing the internet presence of the local group as well as email services.
◊ Considered an officer of the group helping to make leadership decisions
◊ Redesign of website into dynamic HTML utilizing CSS for responsiveness
◊ Management of six  related websites
◊ Migration into WordPress CMS
◊ Management of Social Media efforts via Facebook and MeetUp
January 2016 – Present
Publisher/Editor (called “Chronicler” within the society) of bi-monthly newsletter used as informational periodical as well as marketing material for the group
◊ Restructuring of newsletter started in November 2015 with transfer of duties from departing Chronicler
◊ Changed to bi-monthly circulation from quarterly
◊ Soliciting content from other members of the group throughout the state
◊ Publishing calendar to include themes, important dates, submission guidelines
◊ Redesign of newsletter to a more magazine layout and presentation
◊ Full color presentation
◊ Regular columns and articles on continuous topics
◊ Active editing of all submissions, writing content to fill page count
◊ Production of hi-resolution document for printing purposes and lo-resolution version for digital distribution
◊ Acts in the capacity of writer, photographer, designer and editor to support submitted content
Bazaaro Community, Inc. DBA Stratics
October 2014 – July 2015
Publisher of all content under the Stratics brand related to the Massively Multiplayer Online game, Ultima Online.
◊ Assist with management and full configuration of software stack to operate several WordPress Instances to host all Stratics.com content and properties
◊ Provide support, insight and direction for new development
◊ Management of databases and PHP coded site
◊ Support for large community forum as Administrator
◊ Documentation of staff services and abilities
◊ Content management and migration from static to dynamic (pages to posts)
◊ Publishing Manager and Editor of all sites and content
◊ Research and Development of new technologies for websites (content and forum) as well as services for the overall Community
While the brand and domain Stratics.com is the longest running MMO community site, it has gone through many ownership changes which lead in a change of direction several times and an overall loss in identity. In an effort to not alienate the majority of the existing community, Stratics has returned to its roots as a fansite dedicated to Ultima Online. This radical change from expansion to consolidation meant a change in direction for the entire volunteer team. The announcement was made in March, 2015. A complete overhaul of the site(s) is in progress.
Administrator | Vice President Publishing | Managing Editor
Valour Corp DBA Stratics.com
August 2013 – October 2014
Providing leadership, direction and support to the vast amount of contributing writers, editors, managers and technicians who have helped to make Stratics.com one of the oldest gaming communities on the internet.
◊ VP of Publishing – Guide the continued growth of the website, brand, and communities involved
◊ Editor In Chief – Provide content, edit all submitted content, and assist, direct and help Managing Editors who run their assigned communities.
Involvement is driven by a life-long-love of Fantasy Gaming which matured into Online Gaming and writing fan-fic as well as developing a gaming persona named Kirthag DiOrsae since 1982. Use the nom de plume Kirthag in the gaming multiverses.
In 2000 and 2009, served the Stratics Community as a volunteer news reporter for the Ultima Online server of Napa Valley. This involved journalistic reporting on in-game events, interviews of notable players, and community involvement with various groups and guilds in the game.
During this period, Stratics proudly served as a conduit for a career path in gaming by providing volunteer and paid staff members an opportunity to gain experience as artists, writers, coders, and community managers for a major gaming network in anticipation of eventual careers within the gaming industry.
2004 – 2009
Reporting on in-game community activities on the Napa Valley Shard of Ultima Online from 2004 to 2005 then again from 2008 to 2009. This included writing news-worthy articles on events within the game, interviewing prominent players and interacting with developers. Sometimes the articles took on a more fictional feel due to the aspect of the genre.
◊ Social and community interaction with player base
◊ Research and development of relationships within the Ultima Online community
◊ Communicating ideas between community and site management as a sort of “customer service liason”
◊ Generating interest of in-game events
◊ Adobe Flash, Adobe Fireworks
◊ Apache HTTPD Management and Configurations
◊ LAMT – Tomcat Management and Configurations [4-6]
◊ LAMP – PHP Management and Configurations
◊ Command Line [Linux, Windows]
◊ Java Programming | Stand-alone Software Development
◊ HTML/CSS/XML Web Design to W3C standards
◊ UX/UI Development and Practices
◊ Website Development for Platform/Device Compatibility
◊ Macintosh Operating Systems [Classic OS 6-9]
◊ Windows Operating Systems [95-8.1] as user and help-desk
◊ Windows Server Systems 2003, 2005 with Active Directory
◊ Microsoft Office Suite 2003 – 2016 [Word, Excel, Outlook, PowerPoint]
◊ Microsoft Visio Pro [project management, data mining, schema tracing & schematic diagrams]
◊ MySQL Engineering & Administration [command line & GUI]
◊ Network configurations, conversions, philosophies & principals
◊ Journalism, News Journalism, Editing and Publishing [periodical and internet]
◊ Video Streaming & Creation for internet use
◊ Policy, Procedure and Technical writing [training materials and operations]
◊ Procedure Writing, Lesson Planning, Training, Public Speaking
◊ Scheduling & Time Management
◊ Social Media Management
◊ Social Networking & Marketing
◊ Email & Direct Marketing
◊ Public Relations
◊ Project Planning & Management
◊ Online Journalism & Blogging Practices
◊ Search Engine Optimization
◊ Copy Editing / Creative Editing
◊ Content Management Strategy & Planning
◊ Server Stack Configurations and Administration for Linux
◊ Confluence [Java based wiki software]
◊ Jira [Java based issue tracking software]
◊ Roller [Java based content management]
◊ WordPress & WPMU configurations, management and operations
Leeward Community College, Pearl City, HI
Currently Enrolled, 2016
Expected Graduation in 2018
Major: Business Management
PCATT at Honolulu Community College, Honolulu, HI
For career advancement
Fundamentals of Java Programming Levels I & II completed in August, 2005
RedHat Computing Essentials & RHCT completed by December, 2008
Lehigh County Community College, Allentown, PA
For career advancement
WordPerfect certification course completed in August 1994
LotusWorks certification course completed in August 1994
Leilehua High School, Wahiawa, HI, US
General classes with emphasis on JROTC and Math with 2 years of Spanish (I & II) and BASIC computer programming.
Extracurricular involvement in the Rifle Team (3 years), Drama Club and judging for Elementary level Speech tournaments.
2005-present | International Webmasters Association (IWA) – Basic Member
2013-present | AIGA Honolulu Chapter
1985 – 1993 US Army Reserves | Honorably Discharged E3p
MOS 29J10 (Teletype Repair Technician)
◊ Ft. Jackson, SC
◊ Ft. Gordon, GA
◊ Ft. DeRussy, HI
◊ Tobyhanna Army Depot, PA